Our original plan was to be a bridge line of designer watches for the department store trade.  We created beautiful and elegant ladies’ and gent’s wrist watches priced between $50-$80.  We presented the line to every department store chain in America.  This is when each city had their own store:  Hudson’s in Detroit, Filenes in Boston, Famous-Barr in St. Louis and so on.

Every buyer said we had the most beautiful and elegant watches, but “who ever heard of you guys”?

One of the items was the SC-504 Speed Chronometer, a handheld timer capable of computing and displaying the speed of a race car in MPH with 7 lap memory…a total breakthrough at the time.  The SC-504 was such a dynamic and leadership timer, we took it to Daytona in 1988 and sold over 2000 for $45 each in three (3) days!  Now everyone had heard of “us guys”…

This incredible response led us to the Sporting Goods Show in Chicago where we would become suppliers with the best dealers and merchants in the world.  Many of those relationships continue to this day.

During each of the 35 years, technology and marketplace conditions have affected all aspects of our business and day to day life.

The consistent factor in maintaining and building on success each year is to be the leader…bringing products, programs, pride and enthusiasm to the table each day.